Canny Pricing Guide for 2025: Plans, Features, and Value Analysis

Canny has become a go-to solution for companies looking to collect, organize, and prioritize customer feedback effectively. If you're considering implementing Canny for your product team, understanding its pricing structure is essential for making an informed decision.

This guide provides a comprehensive breakdown of Canny's pricing plans, feature comparisons, and value considerations to help you determine which option best fits your organization's needs.

Canny Pricing Overview for 2025

Canny follows a tiered pricing model based primarily on the number of tracked users (people who submit feedback) and the features you need. Here's a quick summary of their current pricing structure:

Note: All prices listed are based on annual billing, which provides a 20% discount compared to monthly billing. Prices are current as of March 2025.

Detailed Breakdown of Canny Plans

Let's examine what each plan offers in detail:

Starter Plan - $50/month (billed annually)

The Starter plan is Canny's entry-level offering, designed for small teams beginning to formalize their feedback collection process.

Core Features:

• 100 tracked users included (additional users at $0.50/user/month)
• Single board for feedback collection
• Basic voting and commenting functionality
• Status updates for feedback items
• Limited integrations (1 integration)
• Basic user segmentation
• Standard customer support

Limitations:

• No private boards
• Limited user permissions
• No custom domains
• Basic reporting only
• No API access
• No SSO capabilities

Best For: Early-stage startups and small teams looking to establish a structured way to collect customer feedback without significant investment.

Growth Plan - $200/month (billed annually)

The Growth plan expands capabilities for teams that have established feedback processes and need more robust features to manage increasing feedback volume.

Additional Features Beyond Starter:

• 1,000 tracked users included (additional users at $0.20/user/month)
• Multiple feedback boards
• Private boards option
• Advanced user permissions
• Custom domain support
• Enhanced reporting and analytics
• Basic API access
• Multiple admin seats
• Expanded integrations (5 integrations)
• Email support with faster response times

Best For: Growing companies with established products that need a more sophisticated feedback management system to organize and prioritize customer input.

Business Plan - $500/month (billed annually)

The Business plan is designed for established companies with dedicated product teams that need advanced feedback management capabilities.

Additional Features Beyond Growth:

• 2,500 tracked users included (additional users at $0.10/user/month)
• Unlimited boards (public and private)
• Advanced user permissions and roles
• Full API access
• Advanced reporting and analytics
• Custom fields for feedback items
• Bulk actions and management
• Priority support
• Unlimited integrations
• Workflow automation
• Custom branding options

Best For: Mid-sized businesses and established product teams that need comprehensive feedback management with advanced organization and prioritization capabilities.

Enterprise Plan - Custom Pricing

The Enterprise plan offers Canny's most advanced capabilities with customized pricing based on specific needs and scale.

Additional Features Beyond Business:

• Custom number of tracked users with volume discounts
• SSO integration (SAML, OIDC)
• Advanced security features
• Dedicated account manager
• Custom onboarding and training
• SLA guarantees
• Advanced compliance features
• Enterprise-level API limits
• Custom integration development
• On-premises deployment options (limited availability)
• Premium support with guaranteed response times

Best For: Large organizations with complex requirements, strict security needs, and the desire for a tailored feedback management solution with dedicated support.

Understanding Tracked Users in Canny Pricing

A key aspect of Canny's pricing model is the concept of "tracked users." These are unique users who have submitted feedback, voted, or commented in your Canny boards.

How Tracked Users Work

• Who counts as a tracked user: Any unique individual who actively engages with your Canny boards by submitting posts, voting, or commenting.
• Who doesn't count: Users who only view content without interacting don't count toward your tracked user limit.
• Measurement period: Tracked users are counted over a rolling 12-month period.
• Exceeding limits: If you exceed your plan's tracked user limit, you'll be billed for additional users at the per-user rate for your plan.

Calculating Your Needs

To estimate how many tracked users you might need, consider:

1. Your total customer or user base
2. Historical engagement rates with feedback channels
3. Expected growth over the next year

Example Calculation:
- Total user base: 10,000 users
- Expected engagement rate: 15% (industry average for feedback tools)
- Projected tracked users: 1,500
- Appropriate plan: Growth plan (1,000 included users)
- Additional users: 500 at $0.20 each = $100/month
- Total monthly cost: $200 (base) + $100 (additional users) = $300/month

Key Features Across All Canny Plans

Regardless of which plan you choose, all Canny plans include these essential features:

Feedback Collection

• Feedback boards: Dedicated spaces for collecting user suggestions and requests
• Voting system: Allows users to upvote items they care about
• Comments: Enables discussion around specific feedback items
• User profiles: Tracks user activity and engagement

Feedback Management

• Status updates: Keep users informed about the progress of their requests
• Internal notes: Private comments visible only to your team
• Changelog: Announce when features are launched
• Tagging: Organize feedback by categories or themes

User Experience

• Clean interface: Intuitive design for both users and administrators
• Mobile responsive: Works across desktop and mobile devices
• Email notifications: Keeps users engaged with updates
• Customizable look and feel: Basic branding adjustments

Exclusive Features by Plan Level

Some features are only available at specific plan levels:

Growth Plan and Above

• Multiple boards: Create different feedback spaces for various products or categories
• Private boards: Collect feedback from specific user segments without public visibility
• Custom domain: Use your own domain for a seamless brand experience
• API access: Integrate Canny data with other tools and systems

Business Plan and Above

• Advanced permissions: Create custom roles with specific access levels
• Workflow automation: Set up rules to automate routine feedback management tasks
• Custom fields: Add specialized data points to feedback items
• Advanced integrations: Connect with more tools in your tech stack

Enterprise Plan Only

• Single Sign-On (SSO): Seamless authentication integration with your identity provider
• Advanced security controls: Enhanced data protection features
• Custom contracts: Tailored agreements including custom SLAs
• Dedicated support: Personalized technical assistance

Integration Capabilities by Plan

Canny offers various integrations with popular tools, but availability varies by plan:

Comparing Canny to Alternatives

To put Canny's pricing in perspective, here's how it compares to similar feedback management tools in 2025:

Calculating ROI and Value

When evaluating Canny's pricing, consider these potential returns on investment:

Time Savings

• Product managers: 5-10 hours per week saved from manual feedback collection and organization
• Customer support: 3-5 hours per week reduced ticket volume for feature requests
• Developers: 2-4 hours per week clearer prioritization and reduced context switching

Strategic Value

• Improved prioritization accuracy: 20-40% better alignment with actual customer needs
• Increased customer engagement: 15-30% higher participation in product direction
• Reduced churn: 5-15% decrease in customers leaving due to unmet feature needs
• Faster time-to-market: 10-25% reduction in time spent debating feature priorities

ROI Example Calculation:
- Cost: $200/month (Growth plan) = $2,400/year
- PM time saved: 7 hours/week × 48 weeks × $50/hour = $16,800/year
- Support time saved: 4 hours/week × 48 weeks × $30/hour = $5,760/year
- Churn reduction: 5% × 100 customers × $1,200 annual value = $6,000/year
- Total value: $28,560/year
- ROI: ($28,560 - $2,400) ÷ $2,400 = 10.9× return

Hidden Costs to Consider

Beyond the subscription price, factor in these potential additional costs:

1. Implementation time: 2-4 weeks of part-time effort to properly set up and configure
2. Training: 1-2 hours per team member to learn the system
3. Administration: 2-5 hours per week for ongoing management
4. Integration development: If custom connections are needed
5. Additional tracked users: Costs can increase if user engagement exceeds expectations

How to Choose the Right Canny Plan

Consider these factors when selecting a Canny plan:

1. Current size - How many users do you expect to actively participate?
2. Growth trajectory - How quickly is your user base expanding?
3. Use case complexity - Do you need multiple boards, private feedback, etc.?
4. Integration needs - Which other tools must connect with your feedback system?
5. Budget constraints - What's your available budget for feedback management?

FAQ About Canny Pricing

Can I switch plans later?

Yes, you can upgrade or downgrade your plan at any time. Upgrades take effect immediately, while downgrades take effect at the end of your billing cycle.

What happens if I exceed my tracked user limit?

You'll be automatically billed for additional users at your plan's per-user rate. Canny does not cut off service when you reach your limit.

Is there a free trial?

Canny offers a 14-day free trial of their Growth plan features to help you evaluate the platform before committing.

Can I get a discount?

Canny offers a 20% discount for annual billing. They also offer special pricing for early-stage startups, non-profits, and educational institutions upon request.

What payment methods are accepted?

Canny accepts major credit cards and can arrange for invoice-based payment for Enterprise customers.

Negotiation Tips for Enterprise Plans

If you're considering Canny's Enterprise plan, these negotiation strategies may help:

1. Multi-year commitment - Offer to sign a longer contract (2-3 years) in exchange for better rates
2. Upfront payment - Propose paying annually rather than monthly for additional discounts
3. Reference pricing - Share quotes from competing products for potential price matching
4. Feature flexibility - Identify which premium features you truly need versus nice-to-haves
5. Growth planning - Negotiate tiered pricing based on projected growth to avoid large future increases

Conclusion: Is Canny Worth the Price?

Canny positions itself as a premium feedback management solution, and its pricing reflects this positioning. For many organizations, particularly those where product decisions significantly impact business outcomes, the investment can deliver substantial returns through better prioritization, increased customer satisfaction, and more efficient product development.

The most cost-effective approach is to:

1. Start with a realistic assessment of your actual needs
2. Take advantage of the free trial period
3. Begin with the minimum viable plan and upgrade as needed
4. Actively promote adoption to maximize the value of your investment

For product-led companies where customer feedback directly drives development priorities, Canny often provides value that exceeds its cost. The platform's focus on making feedback visible, quantifiable, and actionable can transform how teams make product decisions.

However, for very small teams or organizations with limited feedback volume, the starter plan might still represent a significant expense. In these cases, you might consider simpler alternatives or manual processes until your feedback volume justifies a more sophisticated solution.

Ultimately, the value of Canny comes from its ability to create a direct line between customer needs and product decisions—a connection that, when properly leveraged, can drive significant business impact well beyond the monthly subscription cost.